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Rastar Group presented at the 2024 Spielwarenmesse International Toy Fair in Nuremberg

Release time:2024-02-04 11:37


From January 30th to February 3rd, the 2024 Spielwarenmesse International Toy Fair in Nuremberg, Germany was held at the Nuremberg Exhibition Centre. Rastar showcased numerous fine toy products once again, actively expanding into overseas markets.



The Spielwarenmesse International Toy Fair, founded in 1949, is one of the world’s largest exhibitions for toys, hobbies, and children’s leisure products. It is renowned as the largest and most prestigious international trade fair for professional toys. This year, about over 2,000 and tens of thousands of global purchasers attended the Fair.



Rastar has always prioritized cooperation and expansion in overseas markets. Currently, it has obtained authorization from over 35 renowned automobile brands such as BMW, Mercedes-Benz, Audi, and Lamborghini, with over 400 fine toy products sold in 120 countries and regions. At this year's Spielwarenmesse International Toy Fair, Rastar actively exhibited a wide range of popular products, including dynamic and static car models, robots, infant toys, building block sets, and outdoor bicycles. These products, known for their innovative and high-quality features, attracted numerous visitors for consultation and negotiation.



At the booth, Rastar also presented its flagship products, including the Pagani Huayra BC and Maserati MC20 brick cars, Lamborghini Huracan STO remote-control cars, Formula-style brick cars from the Oracle Red Bull Racing and Alfa Romeo Racing, the 1:14 Audi RS Q e-tron E2 remote-control car with the same design as the Dakar Rally, and the BMW MINI 16-inch aluminium alloy bicycle. These products, officially authorized by the brands, received great acclaim at the fair for their high realism and playability through innovative technology and exquisite craftsmanship.



In the future, Rastar will stay true to its original aspiration, continue to maintain technological innovation, advance craftsmanship, strengthen industry cooperation and resource development, continuously adjust and deepen channel construction, and strive to promote Chinese toys with quality globally, spreading health and happiness everywhere.